Illuminated Ideas

Also known as our Tin Hat Opinions

Car Shopping: A Fable

Car Shopping: A Fable

Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...

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Shut Up and Take Their Money

Shut Up and Take Their Money

Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms... ahh, the good ol' days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch above members of...

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Virtual BDC – You need it, we got it

Virtual BDC – You need it, we got it

Need an Internet Sales Department But Can't Afford One?We got you. It has never been more important to properly respond to internet leads and engage your customers with first quality responses by phone and email. You never get a second chance at a first impression...

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Digital Worksheet for Car Dealers

Digital Worksheet for Car Dealers

In the mad dash to perfect digital retailing in automotive, many dealers are skipping a few (hundred) fundamental steps. Instead of diving head first into the deep end of an Amazon-esque purchasing model, why don't we make small improvements to your existing process?...

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