Illuminated Ideas

Also known as our Tin Hat Opinions

Honest Urgency for Car Dealers

Honest Urgency for Car Dealers

Now is the best time to buy a new car. We've been saying it for years trying to drum up a sense of urgency for car shoppers. Well now, it's true. For need-based buyers, the window may be closing to purchase a vehicle as dealers nationwide are facing mandatory...

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How to Sell Cars During an Outbreak

How to Sell Cars During an Outbreak

In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...

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Car Shopping: A Fable

Car Shopping: A Fable

Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...

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Shut Up and Take Their Money

Shut Up and Take Their Money

Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms... ahh, the good ol' days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch above members of...

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