Illuminated Ideas

Also known as our Tin Hat Opinions

Email Delivery Problems

Email Delivery Problems

CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...

read more
Spoiled Rotten Car Shoppers

Spoiled Rotten Car Shoppers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will thrive....

read more
First or Fifth? What’s Your FQR?

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...

read more
Garbage Lead Responses

Garbage Lead Responses

Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let's not forget, however, that typically more leads equal...

read more
Ignorance or Apathy?

Ignorance or Apathy?

Which is worse, ignorance or apathy? I don't know and I don't care. Sure, that's a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership.  As an automotive solutions provider, we enjoy...

read more
Trust and Transparency Trumps Distance

Trust and Transparency Trumps Distance

"Advertising is based on one thing - happiness."  Mad Men buffs will remember that Don follows that pearl with the revelation that, "happiness is the smell of a new car." Damn if that ain't the truth.   So, we know they want to be happy and they want...

read more

Take a test drive

The D-tag is ready, the battery is charged, and the fuel tank is full.

You break it you bought it!

Up your lead response game