Illuminated Ideas

Also known as our Tin Hat Opinions

D.I.S.T. – Does it save time?

“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...

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This message is not OEM-approved

“We only use OEM-approved vendors.” Well, Bless. Your.  Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...

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Baby Steps in Digital Retailing

Whoa, Buddy! You ain't ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don't have your shit together. Like, at all. Your BDC doesn't know...

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Demos suck. Test drives are the sh!t

We have annoying sales people who can give you a crappy GoToMeeting too.  You're more than welcome to jump into our buy or die sales process that will pound you into a crying pulp.  Or you can say "frik that" and test drive illumiQUOTE on your own time.

 

I hate DemosI like Demos