Email Delivery Problems

Email Delivery Problems

CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Training customers to ignore your emails

Training customers to ignore your emails

Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
What is your dealership’s product?

What is your dealership’s product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing, let’s...
Email is your biggest loss of business

Email is your biggest loss of business

We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it...
Oh no. I’m a customer.

Oh no. I’m a customer.

If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I was...