Here’s an up and to the right graph to make you feel at home.
FQR vs. FQR
FIRST Quality Response vs. FOURTH Quality Response
is the engagement rate when a dealer sends a payment & price in the first response
is the engagement rate when dealers wait to send payment & price till the 4th or 5th response
there are two kinds of lead responses
- The quality response the customer wants
- The non-committal response to
seeif a customer is on the other side
Guess which one works
Why does this matter more than ever?
Cars are expensive
30% of retail purchases are now financed longer than 72 months
and new car APRs are the highest in 10 years
New car prices averages are $35,000
up $4,000 since 2014
The average new car payment is now $532
Used car prices now average $21,000
up $3,000 since 2014
The average used car payment is now $409
this is the first time it has ever broken into the $400s
most Americans wait
between car purchases
The Amazon Prime customer was estimated to spend $1,300 annually on Amazon in 2016. It is believed the number has increased. How many purchases have you made online since 2016? Have your shopping habits changed since you made your first online purchase?