Training customers to ignore your emails

Training customers to ignore your emails

Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
This message is not OEM-approved

This message is not OEM-approved

“We only use OEM-approved vendors.” Well, Bless. Your.  Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Surprise! Everything up front

Surprise! Everything up front

How is your CRM working out for you?  With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Digital Retailing

Digital Retailing

The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Why the technology friction?

Why the technology friction?

Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership?  Yeah, it never occurred to us when we were selling cars either.  It was just the way of the world. But lets start with the three foremost customer...
Technology is handcuffed to time

Technology is handcuffed to time

Technology changes fast.  If you think it is impressive how quickly a new phone comes out you cannot even imagine how fast the coding languages change!  What this means is the whole way something is built can become outdated over night.  Do you recall a...