Ignorance or Apathy?

Ignorance or Apathy?

Which is worse, ignorance or apathy? I don’t know and I don’t care. Sure, that’s a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership.  As an automotive solutions...
Trust and Transparency Trumps Distance

Trust and Transparency Trumps Distance

“Advertising is based on one thing – happiness.”  Mad Men buffs will remember that Don follows that pearl with the revelation that, “happiness is the smell of a new car.” Damn if that ain’t the truth.   So, we know...
Digital Retailing: Just A New Objection?

Digital Retailing: Just A New Objection?

A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...
The Real Deal

The Real Deal

Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
Internet vs. Floor volume 57

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things.  When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon,...
Who built the damn thing?

Who built the damn thing?

What drives the decision to build a new pencil tool for car dealers? For many vendors, the answer is simple, money. Historically, car dealers are pretty big spenders when it comes to flashy new “solutions.” Many failed salespeople, ex-GMs, and other dealership rejects...