The Real Deal

The Real Deal

Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
Internet vs. Floor volume 57

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things.  When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon,...
Who built the damn thing?

Who built the damn thing?

What drives the decision to build a new pencil tool for car dealers? For many vendors, the answer is simple, money. Historically, car dealers are pretty big spenders when it comes to flashy new “solutions.” Many failed salespeople, ex-GMs, and other dealership rejects...
Digital Retailing

Digital Retailing

The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Automotive Rejects

Automotive Rejects

Everyone and their brother has sold cars. At least that’s what it seems like getting calls from all these vendors. “I sold cars too!” is heard all too often. Then they follow it up with “I know what you’re going through.” Please! If...