Spoiled Rotten Car Shoppers

Spoiled Rotten Car Shoppers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
First or Fifth? What’s Your FQR?

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...
Garbage Lead Responses

Garbage Lead Responses

Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let’s not forget, however, that typically more leads equal...
Ignorance or Apathy?

Ignorance or Apathy?

Which is worse, ignorance or apathy? I don’t know and I don’t care. Sure, that’s a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership.  As an automotive solutions...
Trust and Transparency Trumps Distance

Trust and Transparency Trumps Distance

“Advertising is based on one thing – happiness.”  Mad Men buffs will remember that Don follows that pearl with the revelation that, “happiness is the smell of a new car.” Damn if that ain’t the truth.   So, we know...
Digital Retailing: Just A New Objection?

Digital Retailing: Just A New Objection?

A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...