May 4, 2021 | CRM, Digital Retail, Email, FRIKINtech, Lead Response, Marketing, Websites
We are all feeling the pinch from inventory shortages in automotive retail. With less cars to show and trouble filling orders, car dealers are having a tough time right now. It is more important than ever for car dealers to have a simple way to determine which...
Apr 26, 2021 | CRM, Email, Lead Response, Marketing
Most car dealers have between 500-1500 contacts in their CRM marked dead & lost. They also have a bunch of customers marked SOLD, well, hopefully. All three of those designations mean that no one at the dealership is actively following up to sell that contact a...
Feb 12, 2021 | CRM, Email, Lead Response
First of all, congratulations, with this foolproof guide, you are guaranteed to get engaged on Valentine’s Day. It is all about communication and your willingness to step outside your comfort zone. Follow these five simple steps: Respond to every internet lead...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Jan 23, 2020 | CRM, Desking, Digital Retail, Email, Lead Response
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms… ahh, the good ol’ days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch...
Nov 22, 2019 | Email, Lead Response
Ever wonder why your car dealership has trouble getting internet leads to respond to your emails? Let’s examine what your sending and play a little game called, “What the customer is REALLY thinking.” I can’t make this stuff up. This...
