Feb 27, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Jan 11, 2024 | Equity Mining, Marketing, Service Drive
This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Sep 20, 2023 | CRM, Marketing, Virtual BDC
How’s your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next. Let’s recap the last 5 parts: Every lead you get comes from your...
Sep 7, 2023 | CRM, Marketing, Virtual BDC
How’s Your Dealership Phone Up Game? In Part 1: The Real Cost of Unanswered Calls, we uncovered how much money you’re potentially losing in the marketing spend and sales profit due to inbound phone calls going unanswered. I wish I could tell you that’s the only...
