Bring the money to you

Trust and Transparency Trumps Distance

When we created this company we did not put a lot of thought into how shoppers outside of a dealer’s market area would react to a payment quote in our system.  We knew trust and transparency were ingredients for maintaining loyalty but assumed the long-distance shopper was more concerned who could drop pants farthest on pricing.  We are still shocked to learn it ain’t all about price!

Consider us tickled – there are decent people on this planet.

About that decency thing…

You can Chuck Norris your competition

By getting their customers to drive right past them to you.  Isn’t that the whole idea?  They suck and you don’t!  

You’re giving the customer what they want while they’re still using the tired old “when can I call you:  this afternoon or evening” response. As they’re sending the “just checking in” email you’ve given the customer payment, lease, and out the door numbers on every car in your inventory.  Who is going to win this deal?

You might as well punch your customer

Responding to the customer without answering the question in their lead form, presenting a price, or giving them other options is a recipe to close single-digit percentages and waste a whole lot of your time.  It does not feel good to receive what most dealers are sending.

Don’t Chuck Norris your customer.  Chuck Norris those bastards down the street!

77%

of all Internet leads are responded to by a car dealer

29%

of those dealer’s responses are engaged with by a customer

18%

of those customers set an appointment and half actually show up

5%

of Internet leads are closing

139

is the average number of leads received at a franchised store per month

40

of those leads are communicating with that store by email, phone, or SMS

7

of those customers set an appointment and half actually show up

7

of those Internet leads are closing regardless of whether an appointment was set or not

These stats are sourced from an amalgamation of DealerRefresh, Driven Data, and our former lives over the last 20 years.  The sad part is the trend is pointing downward.

How to win

You can either do it with volume or quality.  Get more leads or send higher quality responses to your customers.  We are advocates of doing a better job with the leads you already have.

Raise the 29% engaged customer percentage and all other percentages will rise.  Appointments and sales will rise with engaged shoppers.  Duh – right?

Find out how with a test drive ↓

Or grab yourself some free email templates

Take a test drive

Do you want the keys on your own or would you like a salesperson to ride in the backseat?  Either way, the D-tag is ready, the battery is charged, and the fuel tank is full.  Choose your route.

You break it you bought it!

Like driving Miss Daisy

Up your lead response game